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McDonald's is in the early stages of looking at whether it can make breakfast available later in the day. Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald's after 10:30 a.m. But offering both the breakfast and lunch menu was considered logistically impossible, given the tight kitchen spaces of the restaurants.
Still, it's an option the chain is eyeing more seriously at a time when people's eating habits are changing - particularly those coveted customers in their 20s and 30s known as Millennials.
"We know, as an example, that breakfast on the weekend cut off at 10:30 doesn't go very well," Jeff Stratton, head of McDonald's USA, said in an interview.
Stratton declined to provide any details on how McDonald's would adjust kitchen operations to make breakfast later in the day.
"Well, we're just beginning. ... We're just taking a look at it," he said. READ MORE
After reading the story I suspected they were leaving out something. What is this story not saying here? Would you care to speculate?
Hint
4 comments:
Obama can even fuck up breakfast. Who knew?
Lem, I think slumping sales accounts for more of McDonald's considerations than does the for-shit economy. The economy has been for-shit since 2008, after all, but I believe McDonald's slumping sales are more recent than that.
AllenS, as long as he can eat his waffle, no problem....
Will the Egg McMuffin kill you faster or slower than the Big Mac?
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